I'll Take Care of You

The refurbishment of Farmacia Carraro was a complete project covering the retail spaces, the storage areas and the offices. The main goal was to create an environment that reflected the guiding principle of the business: prevention matters as much as cure, because pursuing the former reduces the need for the latter.

The project concept is built on the idea of wellbeing, with particular attention to shaping spaces where people can feel at ease. That approach led to a recurring theme inspired by nature, evoking a sense of calm and regeneration.

The interior design and colour palette were carefully chosen to recall the restful atmosphere of woodland. Natural materials, sinuous forms, delicate shades and material pairings were selected to recreate the spontaneous harmony of nature, capable of conveying a sense of novelty and freshness. The lighting was designed to emulate sunlight filtering through trees, giving the spaces a warm, welcoming tone.

Particular care went into olfactory stimulation, through a fragrance with soft, springlike notes that enriches the visitor's sensory experience and conveys energy and vitality.

In short, the project has transformed the pharmacy into a place that goes beyond selling pharmaceutical products. It has become somewhere health and wellbeing are celebrated and promoted, thanks to a design that combines aesthetics, functionality and a deep connection with nature.

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