Beyond Boundaries, Inside Beauty

The creation of the new showroom for a company selling doors and windows: the twin objectives were to support client comfort and, by maximising how the product is showcased, to generate business aligned with the company's values. In this context we were guided by six key words – transparency, hospitality, knowledge, accuracy, team and quality – which became the thread running through the design strategies adopted, as well as the device for telling the spatial story of the whole project.

Working from the principles of neuroarchitecture, the choices of material, colour and lighting are all geared towards guiding guests along the route and towards a deep understanding of the products on display: the exhibition space is conceived to give the product maximum prominence through targeted spatial and theatrical accents, aimed at the visitor's experience and at visual quality for users.

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