The Labyrinth of the Seven Souls

Introspective, vain, free, wise, provocative, sensitive, resilient: these are the seven souls celebrated inside Parati e Decori. Seven very different personalities, drawn from listening to the character traits typical of the atelier's contemporary, discerning clientele: they were made the protagonists of a syncretic process intended to bring out their contrasts and synergies, and from this the shaping of the various spaces took form. The project therefore springs from the wish to accompany visitors in the search for an intimate sublimation of these different souls, and so, ultimately, in discovering the traits of their own. Parati e Decori is a shop-cum-workshop, but also a place of experiential exchange among those who visit it. Its theatrical, emotional imprint, completed by multisensory sound and scent cues, supports an offering with real character: expressive wallpapers, eclectic lighting, furnishings that almost seem to have a life of their own, and “optical” parquet designed by us specifically for the space. The space also has a cultural function, hosting artistic events, performances and talks that celebrate the seven souls from which the atelier originated.